If you're new to social media monitoring, you might think no one's talking about your business at all. That's probably not the case. When you start brand monitoring with SM2 you'll learn something new about how your company is perceived by your customers, and by the customers you'd like to have.

Transform Your Marketing

Maybe your customers are active on Facebook and need someone to engage them there. Or maybe they've gathered on more obscure, niche sites. If you don't know where they are, you can't reach them.

SM2 streamlines your marketing by making it easy to identify your most likely prospects. Discover where they spend time online and what they like to talk about. This knowledge goes far beyond brand monitoring and actually helps you tailor your marketing so it's more efficient and more effective.

Transform Your Business

Your customers and prospects are probably talking about things you haven't thought of.

• How do they feel about your new offerings?
• Is there something specific they wish you did differently?
• Are they comparison-shopping?

With SM2, you begin the journey of truly knowing your customers - understanding what they need and learning how to give it to them.